News & Insights

Newsrooms are increasingly utilizing generative AI, technology that can scrape preexisting content from across the interest and reassemble it into seemingly original content without human oversight. It’s critical to educate yourself on how to recognize bot-written articles and reduce their potential impact on you or your organization.

Reevemark is pleased to be recognized as a Top Five PR advisor in 2024 for Bankruptcy, advising on transactions with a dollar volume of $11.7 billion.

Based on an anonymous survey of peers to identify the most respected advisors in their fields, Reevemark ranked as a Top 3 IR/PR advisor in both Corporate and Activist representations.

As ESG issues become battlegrounds in broader cultural debates, businesses must adopt proactive legal, communication, and stakeholder engagement strategies to manage these challenges effectively. Founding Partner Renee Soto shares her perspective on how best to navigate ESG backlash.

It can be hard to predict what seemingly small matter (like a change in a cake recipe) will gain momentum and ultimately impact a brand’s value and reputation. Having a battle-tested crisis communications plan and experienced crisis communications team in place will help you to respond effectively so that you aren’t left with a sunken cake.

Adam Shapiro, Reevemark’s Head of Digital, recently sat down with Founding Partner Renée Soto to discuss the past, present, and future of effective digital communications. Adam’s practice has been at the forefront of strategic communications over the last 15 years as digital strategies have come to dominate the industry.

Reevemark is honored to be ranked in Band One in Chambers and Partners’ 2024 Litigation PR & Communications Guide and Band Two in its Crisis PR & Communications Guide. Chambers and Partners has recognized Reevemark’s work in Litigation Communications since 2020 and in Crisis & Risk Management Communications since creating the guide in 2021. 

The re-emergence of Keith “Roaring Kitty” Gill and the shareholder vote at Tesla have once again drawn attention to the role of retail investors in the markets and their effect on shareholder votes. Whether they are expecting a controversial shareholder proposal, a potential activist, or another ho-hum annual meeting this year, companies would be well advised to develop the ability now to maximize their relationship with retail shareholders.

Reevemark’s Founding Partners have decades of experience helping clients manage high-stakes reputational matters. Brandy Bergman, Hugh Burns, Paul Caminiti, Delia Cannan and Renée Soto appreciate being included among the leading communications practitioners in the field.

As strategic and crisis communications advisors, we believe the Crown’s missteps surrounding Princess Catherine’s leave and the Photoshop fail heard around the world offer valuable lessons about the importance of adept and coordinated communications during crises.

Reevemark is excited to announce the expansion of our digital capabilities and services with the addition of Adam Shapiro as Partner, Head of Digital.

In financial communications, one errant key stroke can become a major, market-moving gaffe. Preparing for earnings can be a Herculean process, and some degree of human error is inevitable. But you can take steps to ensure the occasional nit never sees the light of day. We explore Lyft's recent earnings announcement and the importance of having a thoughtful and coordinated earnings preparation process.

Reevemark LLC, a leading independent strategic communications firm, is pleased to announce the well-deserved promotions of Pamela Greene and Nicholas Leasure to the position of Partner.

Cyberattacks pose an escalating business risk, threatening not only a company’s operations, systems and finances, but also stakeholder trust. Like other rapidly evolving crises, a company’s response to a cyberattack is challenging to manage but vital in mitigating reputational damage.

News about Taylor Swift and Travis Kelce’s relationship has been relentless – but how did they launch it? We explore the parallels between Swift’s rollout strategies and a range of corporate announcement rollout options.

The Deal has revealed its global league tables for financial, legal and other services providers in bankruptcy for the third quarter of 2023. Reevemark topped the list for the second consecutive quarter.

Over the past five years, we helped our clients respond to and communicate through unprecedented challenges that called for us and our clients to think differently about what and how to communicate with stakeholders in real time. Looking ahead, the communications landscape will continue to evolve, but one thing that will not change is the need for experienced advisors who can help clients make the most difficult judgment calls when their reputation is on the line.

Transparency, accountability, and adaptability are the building blocks of reputation management. Barbie shows us that the brands that stay relevant are the ones who understand their market, listen to constructive feedback, own their mistakes, and play the long the game.  

The Deal reports that Reevemark was ranked as the #1 public relations advisor for bankruptcies in the second quarter of 2023.

Reevemark moved up to Band One in the Chambers and Partners 2023 Litigation PR & Communications Guide and Band Two in the Crisis PR & Communications Guide. Reevemark’s Founding Partners also received individual recognition for their expertise.

The Reevemark team offers its take on the PGA-LIV merger announcement that has been the talk of the town. While announcements like this one can be complex and difficult to navigate, it is important to have an effective communications strategy that drives home the beneficial messaging “fore” key stakeholders.